80. How To Outrank On Google SEO With Damon Burton

Have you ever wondered how companies get their websites right at the top of a Google Search Engine? Over a decade ago, Damon Burton beat a billion dollar company by outranking their website on Google. Since then, he has gone on to build an international search engine marketing company that has worked with NBA teams, and Inc 5000 & Shark Tank featured businesses. In the decade of running a global team, he’s never met any of his team in person. Burton can speak on how to manage a remote team, as well as how he approaches dedicating time to family and balancing it all. Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

IN THIS EPISODE, YOU WILL LEARN:

0:00 Introduction

2:43 What inspired Damon to write “Outrank”

4:18 The evolution of SEO

9:15 Are large companies buying into digital marketing

12:46 The difference between SEO and Paid Ads

23:01 Insights for running a company with a remote team

28:44 Strategic posting time to further your LinkedIn engagement

30:44 Community support by Damon Burton

39:20 Getting featured on Forbes magazine

43:54 How to decide whether an SEO company is good

46:46 How Damon got into giving back and community work